Services

First Berlin Beverage supports your brand during the market entrance and up to market leadership by offering:

strategie_72dpi

On-trade brand
strategy development

schere_72dpi

Tailor-made influencer
marketing programs

b2b_72dpi

B2B
brand communication

germany_72dpi

Trade structures in
the German on-Trade

Starter packages offers like “On-Trade Trend Safaris” will allow brand owners to get to know the B2B scene in Berlin and understand the German market.

Founders & Mission

Helmut Adam is publisher of the trade journal Mixology – Magazine of Bar Culture, and started as a trend setting bartender. Eric Hopf is longtime consultant for the food and beverage industry and owner of the strategic brand consultancy HOPF STRATEGIE.

Now they have decided to offer their expertise in order to benefit your beverage brand. With their new company First Berlin Beverage, Eric Hopf and Helmut Adam bundle the media reach of a publishing house with strategic communication, marketing, and sales services – all optimized for the beverage industry.

Helmut Adam and Eric Hopf

Helmut Adam and Eric Hopf

Strengths

Firsthand scene contacts and trend knowledge

Through its network, First Berlin Beverage is in direct contact with the movers of the scene. That means trend knowledge directly from the source.

Wide media reach throughout GSA

Online articles, mixing events or video content – First Berlin Beverage creates awareness and relevance in the scene throughout Germany, Switzerland, and Austria.

Co-creation with B2B for your brand

Be relevant! First Berlin Beverage closely cooperates with valuable B2B contacts and co-creates content for all your channels and touchpoints.

Telling your brand’s unique story

First Berlin Beverage develops a story to enhance your brand’s uniqueness and that’s simultaneously relevant and appealing to your target group.

Your brand strategy developed with the on-trade

First Berlin Beverage will establish your brand‘s sucesfull on-trade strategy and incorporate our own networks‘ bartenders, restaurant owners, and designers‘ expertise.

On-trade Safaris

First Berlin Beverage takes brand representatives on a journey through Berlin’s food and beverage trends. You will receive valuable market information and on-trade insights.

Custom On-Trade Safari

You will experience a tailor-made 1.5-day safari relevant to your brand’s category:

  • visit lighthouse gastronomic objects
  • speak and exchange insights with influential bar and restaurant owners
  • see target groups that are trend setting for Germany and abroad
  • experience customer lifestyles, food and beverage trends
  • discover specialized and trend off-trade channels

Included are:

  • Market overview with main competitors and distributors
  • Recommendations for brand build, roll-out, drinks, and distribution strategy
  • Berlin Tour: trend bars and restaurants, specialized off-trade
  • Workshop with key learnings and brand strategy development

 

On-Trade Trend Safaris

Hipsters and lumbersexuals? Vegans and paleos? First Berlin Beverage guides representatives from coffee, beer, spirit, and lemonade brands through the jungle of the newest trends. During the On-Trade Trend Safari, they are able to discover the future of the food and beverage industry today.

The safaris are centered around a specific trend or trend target group and designed for brand representatives who want to explore the consequences these trends will have on the beverage industry.


Following Trend On-Trade Safaris are planned for 2017:

  • Foodies Safari: vegan, paleo, and high quality fast food – What does this mean for the beverage industry?
  • Spot-The-Hipster-Safari: Understanding and reaching influential consumer types
  • Start-up Scene Safari: Understanding tomorrow’s HNIs

 

safari illustration

Contact

first. berlin beverage

Fuggerstraße 35
10777 Berlin

+49 151. 2408 5130
contact@first-berlin-beverage.com
www.first-berlin-beverage.com

Imprint

First Berlin Beverage
Fuggerstraße 35
10777 Berlin
+49 151. 2408 5130
contact@first-berlin-beverage.com
www.first-berlin-beverage.com

Authorised executives
Helmut Adam, Eric Hopf

Responsible for the content of the website
Helmut Adam, Eric Hopf

Limitation of liability for internal content
The content of our website has been compiled with meticulous care and to the best of our knowledge. However, we cannot assume any liability for the up-to-dateness, completeness or accuracy of any of the pages.

Pursuant to section 7, para. 1 of the TMG (Telemediengesetz – Tele Media Act by German law), we as service providers are liable for our own content on these pages in accordance with general laws. However, pursuant to sections 8 to 10 of the TMG, we as service providers are not under obligation to monitor external information provided or stored on our website. Once we have become aware of a specific infringement of the law, we will immediately remove the content in question. Any liability concerning this matter can only be assumed from the point in time at which the infringement becomes known to us.

Limitation of liability for external links
Our website contains links to the websites of third parties (“external links”). As the content of these websites is not under our control, we cannot assume any liability for such external content. In all cases, the provider of information of the linked websites is liable for the content and accuracy of the information provided. At the point in time when the links were placed, no infringements of the law were recognisable to us. As soon as an infringement of the law becomes known to us, we will immediately remove the link in question.

Copyright
The content and works published on this web- site are governed by the copyright laws of Germany. Any duplication, processing, distribution or any form of utilisation beyond the scope of copyright law shall require the prior written consent of the author or authors in question.

Data protection
A visit to our website can result in the storage on our server of information about the access (date, time, page accessed). This does not represent any analysis of personal data (e.g., name, address or e-mail address). If personal data are collected, this only occurs – to the extent possible – with the prior consent of the user of the website. Any forwarding of the data to third parties without the express consent of the user shall not take place.

We would like to expressly point out that the transmission of data via the Internet (e.g., by e-mail) can offer security vulnerabilities. It is therefore impossible to safeguard the data completely against access by third parties. We cannot assume any liability for damages arising as a result of such security vulnerabilities.

The use by third parties of all published contact details for the purpose of advertising is expressly excluded. We reserve the right to take legal steps in the case of the unsolicited sending of advertising information; e.g., by means of spam mail.

fbb