First Berlin Beverage supports your brand during the market entrance and up to market leadership by offering:


On-trade brand
strategy development


Tailor-made influencer
marketing programs


brand communication


Trade structures in
the German on-Trade

Starter packages offers like “On-Trade Trend Safaris” will allow brand owners to get to know the B2B scene in Berlin and understand the German market.

Founders & Mission

Helmut Adam is publisher of the trade journal Mixology – Magazine of Bar Culture, and started as a trend setting bartender. Eric Hopf is longtime consultant for the food and beverage industry and owner of the strategic brand consultancy HOPF STRATEGIE.

Now they have decided to offer their expertise in order to benefit your beverage brand. With their new company First Berlin Beverage, Eric Hopf and Helmut Adam bundle the media reach of a publishing house with strategic communication, marketing, and sales services – all optimized for the beverage industry.

Helmut Adam and Eric Hopf

Helmut Adam and Eric Hopf


Firsthand scene contacts and trend knowledge

Through its network, First Berlin Beverage is in direct contact with the movers of the scene. That means trend knowledge directly from the source.

Wide media reach throughout GSA

Online articles, mixing events or video content – First Berlin Beverage creates awareness and relevance in the scene throughout Germany, Switzerland, and Austria.

Co-creation with B2B for your brand

Be relevant! First Berlin Beverage closely cooperates with valuable B2B contacts and co-creates content for all your channels and touchpoints.

Telling your brand’s unique story

First Berlin Beverage develops a story to enhance your brand’s uniqueness and that’s simultaneously relevant and appealing to your target group.

Your brand strategy developed with the on-trade

First Berlin Beverage will establish your brand‘s sucesfull on-trade strategy and incorporate our own networks‘ bartenders, restaurant owners, and designers‘ expertise.

On-trade Safaris

First Berlin Beverage takes brand representatives on a journey through Berlin’s food and beverage trends. You will receive valuable market information and on-trade insights.

Custom On-Trade Safari

You will experience a tailor-made 1.5-day safari relevant to your brand’s category:

  • visit lighthouse gastronomic objects
  • speak and exchange insights with influential bar and restaurant owners
  • see target groups that are trend setting for Germany and abroad
  • experience customer lifestyles, food and beverage trends
  • discover specialized and trend off-trade channels

Included are:

  • Market overview with main competitors and distributors
  • Recommendations for brand build, roll-out, drinks, and distribution strategy
  • Berlin Tour: trend bars and restaurants, specialized off-trade
  • Workshop with key learnings and brand strategy development


On-Trade Trend Safaris

Hipsters and lumbersexuals? Vegans and paleos? First Berlin Beverage guides representatives from coffee, beer, spirit, and lemonade brands through the jungle of the newest trends. During the On-Trade Trend Safari, they are able to discover the future of the food and beverage industry today.

The safaris are centered around a specific trend or trend target group and designed for brand representatives who want to explore the consequences these trends will have on the beverage industry.

Following Trend On-Trade Safaris are planned for 2017:

  • Foodies Safari: vegan, paleo, and high quality fast food – What does this mean for the beverage industry?
  • Spot-The-Hipster-Safari: Understanding and reaching influential consumer types
  • Start-up Scene Safari: Understanding tomorrow’s HNIs


safari illustration


first. berlin beverage

Fuggerstraße 35
10777 Berlin

+49 151. 2408 5130


First Berlin Beverage
Fuggerstraße 35
10777 Berlin
+49 151. 2408 5130

Authorised executives
Helmut Adam, Eric Hopf

Responsible for the content of the website
Helmut Adam, Eric Hopf

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Pursuant to section 7, para. 1 of the TMG (Telemediengesetz – Tele Media Act by German law), we as service providers are liable for our own content on these pages in accordance with general laws. However, pursuant to sections 8 to 10 of the TMG, we as service providers are not under obligation to monitor external information provided or stored on our website. Once we have become aware of a specific infringement of the law, we will immediately remove the content in question. Any liability concerning this matter can only be assumed from the point in time at which the infringement becomes known to us.

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