First Berlin Beverage supports your brand during the market entrance and up to market leadership by offering:
Trade structures in
the German on-Trade
Starter packages offers like “On-Trade Trend Safaris” will allow brand owners to get to know the B2B scene in Berlin and understand the German market.
Founders & Mission
Helmut Adam is publisher of the trade journal Mixology – Magazine of Bar Culture, and started as a trend setting bartender. Eric Hopf is longtime consultant for the food and beverage industry and owner of the strategic brand consultancy HOPF STRATEGIE.
Now they have decided to offer their expertise in order to benefit your beverage brand. With their new company First Berlin Beverage, Eric Hopf and Helmut Adam bundle the media reach of a publishing house with strategic communication, marketing, and sales services – all optimized for the beverage industry.
Firsthand scene contacts and trend knowledge
Through its network, First Berlin Beverage is in direct contact with the movers of the scene. That means trend knowledge directly from the source.
Wide media reach throughout GSA
Online articles, mixing events or video content – First Berlin Beverage creates awareness and relevance in the scene throughout Germany, Switzerland, and Austria.
Co-creation with B2B for your brand
Be relevant! First Berlin Beverage closely cooperates with valuable B2B contacts and co-creates content for all your channels and touchpoints.
Telling your brand’s unique story
First Berlin Beverage develops a story to enhance your brand’s uniqueness and that’s simultaneously relevant and appealing to your target group.
Your brand strategy developed with the on-trade
First Berlin Beverage will establish your brand‘s sucesfull on-trade strategy and incorporate our own networks‘ bartenders, restaurant owners, and designers‘ expertise.
First Berlin Beverage takes brand representatives on a journey through Berlin’s food and beverage trends. You will receive valuable market information and on-trade insights.
Custom On-Trade Safari
You will experience a tailor-made 1.5-day safari relevant to your brand’s category:
- visit lighthouse gastronomic objects
- speak and exchange insights with influential bar and restaurant owners
- see target groups that are trend setting for Germany and abroad
- experience customer lifestyles, food and beverage trends
- discover specialized and trend off-trade channels
- Market overview with main competitors and distributors
- Recommendations for brand build, roll-out, drinks, and distribution strategy
- Berlin Tour: trend bars and restaurants, specialized off-trade
- Workshop with key learnings and brand strategy development
On-Trade Trend Safaris
Hipsters and lumbersexuals? Vegans and paleos? First Berlin Beverage guides representatives from coffee, beer, spirit, and lemonade brands through the jungle of the newest trends. During the On-Trade Trend Safari, they are able to discover the future of the food and beverage industry today.
The safaris are centered around a specific trend or trend target group and designed for brand representatives who want to explore the consequences these trends will have on the beverage industry.
Following Trend On-Trade Safaris are planned for 2017:
- Foodies Safari: vegan, paleo, and high quality fast food – What does this mean for the beverage industry?
- Spot-The-Hipster-Safari: Understanding and reaching influential consumer types
- Start-up Scene Safari: Understanding tomorrow’s HNIs
First Berlin Beverage
+49 151. 2408 5130
Helmut Adam, Eric Hopf
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Helmut Adam, Eric Hopf
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